RESEARCH PRODUCTS & SERVICES

Business Consulting

 

Favorite Quotes


“There are three things extremely hard: steel, a diamond, and to know one's self.” Benjamin Franklin

Brand Strategy

Although good brands are easy to identify, they are hard to create. The goal is to address the factors which make a brand successful and then approach the factors—like price pressure, fragmented markets, social media and proliferating competition—that businesses must control to build a strong, successful brand.

 
“”Showing up is 80 percent of life.’ Sometimes it’s easier to hide home in bed. I’ve done both.” Woody Allen

Web Development and Social Media Integration

All modern businesses need a web presence. Aesthetic design principles can be coupled with communication and social behavior to affect commerce and technology.  The focus is primarily on marketing while addressing the elements and requirements of information distribution, advertising and sales.

 
“There is dignity in all work. It is not what you do; it is how you do it.”

Human Resource Management and Fresh Start Training

Skills include job design, labor relations, recruitment, selection, development of employees and the strategic aspect of human resource management.

 
“Genius Is One Percent Inspiration, Ninety-Nine Percent Perspiration” Thomas Edison

Marketing Research

This is the use of the marketing research process as a tool for solving management problems and generating revenue. This includes sampling procedures, questionnaire design, data collection, analysis and management recommendations.

 
“Originality is not doing something that no one else has ever done; it is doing exactly what you want to create.”

Using Intellectual Property To Create Business Opportunity
As the marketing professional, this demonstrating the use of intellectual property being used to generate revenue. Marketing acts as the liaison between legal council and the business owner with a focus on current laws concerning contracts and copyrights.


“Opportunity is not a lengthy visitor and good fortune, or bad, can befall when least expected.” Into The Woods by Stephen Sondheim

Finding New Opportunities

Branding has evolved into a powerful way to organize and utilize an understanding of consumer needs and motivations in a changing marketplace. Relying less on the traditional tools of print and broadcast media, learn how to create an digital identity that supports sales.


“Any problem that can be solved with money is not a problem.” Drew Carey’s Mom

Business Development

Using the fundamental concepts and principles of marketing, we can place your business knowledge in a framework to understand how each component contributes to the strength and utility of a cost effective marketing plan. Web presence and media buying solutions will be examined.




Eighty percent of the problems a guy faces

can be solved with duct tape or WD40.

It’s the remaining twenty percent that are the real challenge.